Sometimes brands do things I don’t understand. On the upside, their silliness provides me with blog posts (see Exhibit A, Exhibit B, or Exhibit C for examples).
This is a Bonds easysuit, which was so called EITHER because the cheeky folk at Bonds thought it would be hilarious to mess with the minds of parents (plus “ridiculously difficult suit” is long and probably wouldn’t sell as well) OR Alan and I are putting it on totally wrong. If anyone from Bonds is reading (HEY!), I’ve come up with a-not-too-different-but-far-more-accurate alternative name: