Christian College Advertising

I was flicking through the pages of the June 2011 edition of Eternity newspaper last night and couldn't help but notice a theme running through the photos in the ads for Christian colleges.

There was this one:

And this one:

And this one:

And - my favourite - this one:

It made me wonder: is the only difference between secular advertising and that of Christian colleges that the beautiful women in the latter are wearing more clothes? Are these colleges trying to say, "we're so progressive that even women study here!", or are they just low on male enrolments? Am I reading too much into this? :o)

I think the safest option for Christian college ads is to stick to group shots of girls and guys hanging out, looking excited about being in community and learning from the Bible together - less room for misinterpretation and probably a more accurate (but still enticing!) portrayal of college life.